Open Analytics
Ask participants to accomplish a task and self report when they think they have completed the task.
Research objective
What is Open Analytics?
Open Analytics is used for formative and summative usability testing, in which you ask participants to accomplish a task with a prototype or website and self report when they think they have completed the task or not.
Collect data about how people get from one page to another.
Useful feedback
Why conduct Open Analytics?
Validate and adjust features based on data
Validate your product based on data and real evidence. Explore what works and what does not work. Create product roadmaps with the user in mind.
User journey
Getting insights into how users move from one screen to another and the path users take when navigating through the prototype.
Businesses
Μarketers can look at key metrics that affect the user experience, such as the number of pages served to the user. They can also predict which pages are most likely to be visited so as to better their Ad Targeting.
Qualitative data
What can you do with Open Analytics?
Test new features
Analyze new features for usability flaws before the product launch.
Optimize micro-interactions
Optimize micro-interactions to improve user experience.
Validate early design ideas
Quickly validate early design with low-fidelity prototypes.
Usability testing
Evaluate your product and get comprehensive user feedback.