Card Sorting
Ask participants to sort cards into groups and often also label those groups.
Information architecture
What is Card Sorting?
Card sorting is a generative research method used to understand how participants think about your content, navigational structure and information. It helps you discover how participants categorize and organise information and content so that it better suits their mental models.
Label categories and navigation
Build the structure for your website
Organize content so that it suits your users’ mental models
Decide what to put on the homepage
Understand users
Why conduct Card Sorting?
Improve navigation classification and labeling
Card sorting helps you improve your Information architecture (IA) by discovering how users group information and how they label these groupings. For instance, it can help you decide how to layout your homepage, identify categories, and structure your website’s navigation.
Improve content hierarchy
Learn how customers would naturally and intuitively group different pieces of content together.
Qualitative data
What can you do with Card Sorting?
Understand mental models
Analyze new features for usability flaws before the product launch.
Improve navigation
Build and improve your group information by observing how real users will navigate.
Labels that make sense
Discover how users would naturally label grouped items (i.e. content, navigation items).