First Click Test

Ask participants to accomplish a task. Once the first click is made the test ends.

Research objective

What is First Click Test?

First click test is used to examine what participants would click on first on the interface in order to complete their intended task. It can be performed on a functioning website, a prototype or an image.

Can users find what they are looking for?

How quickly can users find information on your website?

Useful feedback

Why conduct First Click Testing?

Customer success

By conducting first click tests, you can optimize your interface for customer success. If a user’s first click is correct, they have an increased chance of completing task or journey. If your design is user-friendly, then customers will have a better chance of achieving their goals.

How quickly will users find specific info

First click measures how long it takes customers to make their first click. The time that it takes to perform the action can be compared to alternative desings.

Informed decision-making

First click testing measures how long it to record a click. The time that it takes to perform the action can then be compared to your design alternatives. This approach keeps design teams focused on customers and how users are interacting with their products.